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An update from the September Board Meeting

Dear OTA members, It is my pleasure and my privilege to serve as OTA’s new Board President. It’s an exciting time for our community as we continue to grow and expand. While we’ve made much progress in recent years, there’s much more work to be done educating on the benefits of organic, and demystifying organic. [...]

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Board Officers announced

After the recent election in which a record 35 percent of OTA’s trade member companies voted, the new OTA Board of Directors was seated last week. Board Officers, announced  during OTA’s Annual Meeting for Members, include Melissa Hughes of Organic Valley/CROPP Cooperative as President, Sarah Bird of Annie’s Inc. as Vice President—USA, Dag Falck of [...]

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Organic Check-off development continues

The Board voted to move forward to further develop the framework for an organic research and promotion program (“check-off”) that will promote the benefits of organic and meet the needs of the diverse sector. This decision is based on extensive feedback from a survey of organic certificate holders and widespread outreach to organic producers, processors [...]

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Sector Councils open for establishment

OTA has reinstituted a sector council system to build community among groups of members. OTA Sector Councils will provide ongoing opportunities for networking, leadership development, and education. While sector councils will not act as policy-setting groups (that role will remain the focus of OTA task forces), they will communicate sector issues, ideas, and concerns to [...]

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FAC Annual Report accepted

The Farmers Advisory Council (FAC) Annual Report was formally accepted by the Board and then presented to the membership by Farmer Board Seat member and FAC Co-Chair Perry Clutts. The 8-page report details FAC’s efforts over the past year to create strategic alliances with farmer-driven organizations, to work together to stay ahead of challenges and [...]

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15-Year Vision Task Force update

Using the 2014 membership survey results as a jumping-off point, a Board task force has been meeting regularly to develop a long-term vision for the organic sector and for OTA. Once it’s adopted by the full Board, the 15-year vision plan will be used as a springboard to update OTA’s three to five-year strategic plan. [...]

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Melissa Hughes is new president of OTA Board

Melissa Hughes of Organic Valley was chosen as the new president of OTA’s Board of Directors this past Wednesday by fellow Board members. Elected as an OTA director in 2013, Hughes is General Counsel and Director of Government Affairs for Organic Valley. Other officers announced at OTA’s Annual Meeting September 17 are Sarah Bird of [...]

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Organic sector praises Canada-Japan deal

After intensive discussions between the Japan Ministry of Agriculture, Forestry and Fisheries, Agriculture and Agri-Food Canada, and the Canadian Food Inspection Agency, Japan and Canada have reached an equivalency arrangement for organic products. COTA’s Matthew Holmes said the deal “reaffirms that Canada’s organic standards are among the most-recognized and widely respected in the world.” For more information, contact Stephanie Wells or [...]

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Resoundingly successful #OrganicFestival still going

We are blown away by the engagement and participation in OTA’s Organic-Palooza social media campaign. Momentum continues to build, and our Twitter parties and graphic assets are attracting the attention from consumers, reaching over 15 million people to date. Other stats show total posts using the #OrganicFestival hashtag have reached 13,260, and the average number [...]

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You’re invited to “Only Organic” campaign update

For those of you attending Natural Products Expo East, join us Friday for a light lunch and an update on the “Only Organic” campaign, created to help consumers understand the benefits of organic food and farming. This will be held at noon Friday in OTA’s Suite, Room 301, at the Baltimore Convention Center. Please RSVP [...]

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