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Millennial parents the largest organic-buying group

According to the Organic Trade Association’s (OTA’s) U.S. Families’ Organic Attitudes and Beliefs 2016 Tracking Study, parents in the 18- to 34-yeer-old age range are now the largest group of organic buyers in the United States. Findings from the study, conducted online February 25 through March 4, showed Millennial parents are more aware of the […]

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Research shows organic agriculture boosts local economies

At today’s Policy Conference, the Organic Trade Association released conclusive research that for the first time links economic health at the county level to organic agriculture, and shows that organic food and crop production—and the business activities accompanying organic agriculture—create real and long-lasting regional economic opportunities. The recently completed White Paper, entitled “U.S. Organic Hotspots […]

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U.S. organic sales post new record of $43.3 billion in 2015

The booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far outstripping the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s 2016 Organic Industry Survey. […]

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Updated proposal for Organic Check-off now posted

The U.S. Department of Agriculture’s (USDA’s) Agricultural Marketing Service has officially posted the formally updated proposal for an organic research and promotion program submitted by the Organic Trade Association (OTA) last week. The latest documents reflect changes that have come from continued outreach by OTA and the ideas from responses to the original proposal. They […]

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Get on board with GRO Organic

Expect a call tomorrow from OTA Board President Melissa Hughes who will be updating you on OTA’s Organic Check-Off effort, and urging you to get on board to add your name to the list of public supporters. If you haven’t already signed up as a public supporter, you will be encouraged to visit GROorganic.net or […]

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Last chance to save on #OrganicWeekDC registration!

Early bird registration for OTA’s Policy Conference and Hill Visit Days ends this week. Take advantage of the special discount registration now and you’ll have a week full of advocacy and education to look forward to this Spring. This is your time to gather with colleagues and make a difference for organic. There are so […]

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USDA’s Ag Outlook Forum includes organic agriculture

USDA’s annual Agricultural Outlook Forum for the first time will include a session on the outlook for organic agriculture. The theme of this year’s Outlook Forum this Thursday and Friday in Arlington, VA, is “Transforming Agriculture: Blending Technology and Tradition.” The Thursday afternoon organic outlook session, to be moderated by OTA’s Executive Director/CEO Laura Batcha, […]

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Organic dairy and meat higher in omega-3 fatty acids

Two new studies out of Newcastle University using state-of-the-art meta-analysis techniques confirm that organic dairy and meat offer a better fatty acid profile than their conventional counterparts. The papers, published in the British Journal of Nutrition, show that organic milk and meat contain about 50 percent higher levels of omega-3 fatty acids—beneficial for lowering the […]

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Help us share the good news!

OTA has created a social media kit to help you share the exciting new from the recent Newcastle University studies with your social networks. Please use the graphic and suggested posts to help generate buzz around this news.

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OTA weighs in on cover crops

An article in The New York Times this past Sunday on how conventional farmers are starting to see the value of cover crops has prompted OTA to respond. OTA explained that cover crops have always been a vital part of organic agriculture, and how it is gratifying to see conventional farmers follow what is an […]

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