NOP clarifies use of “organic” brands

USDAThe National Organic Program has released instructions clarifying the allowed use of brand or company names containing the word “organic” on agricultural products.  Prompting this were recent investigations indicating the need for consistency by certifiers when reviewing product labels. The policy clarification is needed to provide fairness and equity in label use throughout the organic industry and to satisfy consumer expectations for organic products. View NOP 4012, Use of Brand or Company Names Containing the Word “Organic.”While the instructions are intended to clarify existing requirements, OTA expects the recommended policy will impact some organic labels currently in the marketplace. Following the release of the instruction document, OTA joined a stakeholder conference call with NOP where they shared more information, including a general timeline for enforcement. OTA held a members-only conference call yesterday to review the NOP instruction document. For further information, contact Gwendolyn Wyard.

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