Journalist training in Japan – already a success

The Organic Trade Association recently hosted a journalist training in Japan for more than a dozen journalists and bloggers from the leading publications in the country. The activity aimed to educate key influencers on the USDA National Organic Program, what the USDA Organic seal represents, the U.S.- Japan organic equivalency arrangement, and to dispel organic myths in general.  This was the first time any of the participants had been on an organic farm. Journalists left with a fact book about organic and the National Organic Program translated into Japanese, and a gift bag of U.S. produced USDA certified organic goodies donated by Japanese importers. One article and one infographic have already been placed and published as a result of this activity. The Organic Trade Association also gave the keynote business seminar at the 2nd Annual Organic Lifestyle Expo, a mixed business-to business trade show focusing on growing the organic market in Japan. The organic movement in Japan continues to grow. Fall activities include store demos with SOGO, COSTCO, and more. If you currently export to Japan or would like more information on the market, contact Monique Marez.

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