Today’s Millennial to be tomorrow’s organic parent

The Organic Trade Association today is releasing the findings of its latest survey on the organic attitudes of U.S. families. The new and expanded survey shows that Millennials are big buyers of organic, and that becoming a parent will only deepen the strong affinity for organic shared by this powerful generation. For the first time in the eight-year history of the survey, the 2017 U.S. Families’ Organic Attitudes and Behaviors Study included households without children.  This latest study projected that Millennials having children over the next decade or more will become a generation of highly engaged organic consumers. Read the press release. The full study is available for purchase at Members of the Organic Trade Association receive a significant discount. For more information, contact Angela Jagiello, Associate Director of Conference and Product Development.

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