Tag Archives | Consumer Deals
recipe

Resolutions Made Easy

In the New Year, your shoppers may feel torn between two resolutions: eat more organic meals, and make more of the family budget. Here are six tips you can provide to help them achieve both goals. Buy in bulk. A mantra for all food purchases, but nowhere will the value be greater than with organic. […]

Read full story Comments { 0 }

Affordability and tips highlighted in press release

OTA is distributing a press release today on the science and value of organic, as highlighted in the recent media tour in New York City conducted by OTA and The Organic Center. The release explains how eating organic for a family of four is possible for $25 a day or less, and offers seven helpful […]

Read full story Comments { 0 }

Personal and social concerns motivate organic buyers

Findings by researchers at Washington State University (WSU) College of Business show that both personal and altruistic appeals motivate consumers to buy organic foods. “Our paper provides evidence that advertising that highlights and addresses both personal (egoistic) and environmental (altruistic) concerns in tandem may be the most impactful in influencing consumer attitudes toward and intentions […]

Read full story Comments { 0 }

Buying bulk week

The Bulk is Green Council (BIG) will encourage shoppers to reduce food waste by purchasing natural and organic foods from the bulk bins during its third annual National Bulk Foods Week. The celebration will take place from October 13-19 at more than 1,000 grocery stores nationwide. To see a list of participating grocery stores near […]

Read full story Comments { 0 }

Consumers buy organic produce for health

Echoing findings in OTA’s 2012 Organic Industry Survey, OTA’s recently published 2013 U.S. Families’ Organic Attitudes and Beliefs Study found that produce continues to be the leading category of organic purchases, with 97 percent of organic shoppers saying they had purchased organic fruits or vegetables in the past six months. Breads and grains, dairy and […]

Read full story Comments { 0 }

Consumer knowledge of USDA Organic seal on the rise

A recent OTA study shows growing consumer awareness of the USDA Organic seal. Among U.S. families overall, 40 percent reported they are “very familiar,” with the USDA seal, up significantly from 32 percent in 2011. The findings are outlined in OTA’s recently published 2013 U.S. Families’ Organic Attitudes and Beliefs Study. Overall, 78 percent of […]

Read full story Comments { 0 }

OTA on top of ABC investigative piece

OTA last week alerted its members to a potentially negative investigative TV segment that was airing on ABC15 out of Phoenix, AZ, the evening of Feb. 14. To assist its members, OTA prepared talking points on residues and organic food as well as a consumer reference document. The talking points emphasize that organic is the […]

Read full story Comments { 0 }

Major organic statistics coming

COTA has launched the Canada Organic Marketplace Research Program, the first full Canadian market study to be conducted since national regulations came into effect in 2009, providing critical benchmark market information to inform policy, business and farm planning. The program will provide detailed information on the value of the Canadian organic market, and national sales across categories, market values […]

Read full story Comments { 0 }

Education still a priority for organic

Earlier this month, PRWeek published an article titled Education Still a Priority for Organic Food Market Growth. The article highlights the growth of the organic sector and touches on some of the steps both USDA and organic companies are taking to educate consumers, farmers, and businesses about organic agriculture.

Read full story Comments { 0 }

Grimmway Farms links up with “The Biggest Loser®”

Cal-Organic/Grimmway Farms is teaming up with NBC’s reality TV series “The Biggest Loser®” to bring awareness to the benefits of adding more fruits and vegetables to one’s diet. Grimmway Farms baby carrots, along with other fruits and vegetables, will be featured on the upcoming Season 14 of “the Biggest Loser®” as a part of the […]

Read full story Comments { 0 }