U.S. sales of organic products jumped to $35.1 billion in 2013, up 11.5% from last year, and experienced the fastest growth rate in five years, according to OTA’s 2014 Organic Industry Survey. “Consumers are making the correlation between what we eat and our health, and that knowledge is spurring heightened consumer interest in organic products,” said Laura Batcha, Executive Director and CEO of OTA.
Consumer purchases of organic food now account for more than 4% of the $760 billion annual food sales in the United States. The growth rate of organic food sales, which has averaged almost 10% every year since 2010, has dwarfed the average annual growth of just over 3% in total food sales during that same period. Sales of non-food organic products, at almost $2.8 billion, have jumped nearly eight-fold since 2002, and have almost doubled in market share.